La Cañada, CA, March 1, 2007 - From "Ugly Betty", to "Wedding Crashers", to wearing vintage Prada, standing up for individuality has never been more au courant. For those who strive to stray from the pack via visually outstanding or UGLY apparel, the Web site 1UglyShirt.com has recently launched, ready to serve up an ugly style of new and vintage mens clothing. From tuxedoes to T-shirts, the inventory consists of thousands of collectible items from the 1940s to the present, at prices that are truly beautiful, starting at $10 for a shirt or a T-shirt, up to $200 for a complete ensemble.

The 100 percent web-based store is the creation of artist and educator, Skeet McAuley, aka Fugly McUgly, store personality and CEO of the ugly aesthetic. According to Fugly, "Ugly is the new black - strong, independent." Even though understanding ugly as a thing of beauty may take some getting used to, Fugly pleads a strong case after having lab-tested the idea over 20 years while challenging his art students to understand ugly to better understand beauty. Once one gets Fugly's ugly joke, dressing becomes an entertaining and contagious slap in the face of branded, boring and bland men's fashion.

The Fugly style - a fearless one-of-a-kind alternative to guy wear is characterized by a smart visual sampling of decades of styles, fabric, pattern and comfort. Fugly says, "I scour sources throughout Los Angeles for the inventory so our customers don't have to, offering up my own brand of visual apparel art."

Each item on the site has been repaired (if necessary), cleaned, carefully measured, photographed in up to eight different ways, colorfully described in a painting of words and even given a rating on the Fugly Meter. In short, the information is plentiful and so is the entertainment value. There's also a Dirty Laundry page, which simply describes how to do laundry for best results.

Fugly is most serious about his corporate citizen's responsibility to have a positive social impact. A majority of the inventory comes from non-profit thrift stores benefiting causes ranging from natural disaster relief to cutting-edge Aids research. All purchases directly benefit those causes, and in the interest of adding to those benefits, Fugly promises to donate a percentage of profits to the same select group of non-profits. Hoping this will inspire customers to match this amount with a contribution to their charity of choice, Fugly says being a good citizen is contagious.

The final critical component of the 1UglyShirt.com business philosophy is the promotion and use all means available to protect our planet and its natural resources. Fugly adds, "By recycling and re-using clothes, we short-circuit the pollution and poor working conditions associated with new clothing manufacturers." In addition, the company uses only professional dry-cleaners that practice non-toxic means. The company is also committed to the use of packaging materials that consist of 100% recycled product. Fugly asks that everyone take these acts as a personal challenge to limit their own effect on the planet. In Fugly's words, "Together we can make ugly have a beautiful effect."



For more information on the launch of 1UglyShirt.com, please contact Skeet McAuley by phone at 1-877-FON-UGLY (366-8459), e-mail at fugly@1uglyshirt.com or visit the Web site at http://www.1uglyshirt.com.