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| Five Ugly Ws |
WHY?
Why not? Why not put some fun into your life? Why not use your clothing to effect others in a positive manner? Why look like your father? Why not recycle? Why not limit your carbon footprint? Why accept mediocrity? Why be normal? Why pay more for a style that's someone else's idea? Why waste your time driving to, parking, shopping and returning from the mall. Why blend in? Why? Why? Why? Why not ugly?
WHO?
Who said only beautiful can be beautiful? Who said ugly can't be cool? Who said you have to pay big Benjamins for style? Who said you have to fit or blend in with your buds? Who said we shouldn't trespass in the out of bounds? Who gave ugly such a bad name? Who said ugly can't be the next do? Dude, you do by assuming the who above to be true?
WHEN?
Simply whenever. When you just need a change. On the occasion that you want to step out of your norm. The occasion you want to use your personal style to make an impression, make that one in your dreams understand the depth of your tastes (in every sense). When you want to make a visual representation of your wildest imagination. When you feel like a nut. When you decide the slow lines at the mall are not worth the time of day. When the time is right for you to shop - anytime.
WHERE?
To your rude uncle Fred's funeral. Think of the dance possibilities when you show up in style, ready to groove, make some moves and maybe even snooze (assuming it's not the first date). To the party at your friends house - a prime time to make a visual impression. To the meeting with the potential, the time to make public display of your skilled use of both sides of your brain by showing a willingness to take risks, calculated ones.
WHAT?
What strikes us as ugly, ironically is an outstanding form of appeal. What if it's ugly, is that so bad in a world of mall driven look-a likes who are owned and operated by a personal identity based on brand names? And if it is ugly, maybe that could be good - like BAD being used to describe something cool? It is Fugly's belief that if you are a personality that could accept that ugly could be good, you are on the way to carving your own personal fashion trail. That trail, as in any creative venture should be fun and entertaining. Whether your journey requires relaxed, business or formal attire, check back often. We will be constantly adding new items in all areas.
What would be ugly in a garden constitutes beauty in a mountain. - Victor Hugo
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